What is pay-per-click or PPC?

Let say you have a website with compelling content and attractive images, do you care if people can’t find your website in the search engines? Google Adwords program is based on what we call ‘Pay Per click’ – meaning you pay only for the ad when someone clicks on it. Google AdWords can be a useful tool to drive relevant visitors to your website.

So what is the difference of SEO and PPC? And also how Google AdWords or Pay per Click Advertisement work? Search Engine Optimization or SEO is the process of improving and modifying your website to receive visibility.

"In SEO - when a user type a search words or phrases in to search engines they receives a list of websites that match their query, with the closest match appearing higher up the page in the Organic Search results."

The result of this search is also known as an Organic Search Results. Search engines has many criteria to rank a rank websites based on website content, page titles, headers and links. If you want to focus working with organic search results you need SEO services.  SEO or Search Engine Optimization is a skill that can be mastered by you, or a small business owner, or some companies that are specializing SEO like WebSearch Solutions.

On the other part of the organic search results, you will see ' sponsored links' that appears at the top and right side of a search engine results page (SERP). These ads are generated using Google AdWords or sometimes a PPC Ad Placement your business website. Pay Per click - PPC is essentially an internet or marketing tool used on search engines, advertising networks, content websites where advertisers only pay when a user clicks on an advertisement to visit the advertisers website.

"In PPC - when a user clicks on an advertisement in a sponsored listings to visit the advertisement website, the advertisers will pay the amount of the users clicks. "

 

Pay Per Click is (also known as Search Engine Marketing - SEM) Search Engine Markerting services work by associating your ad with a keyword or phrase related to your product or service. Any time that a keyword is used in a search engine your PPC advertisement will be view or shown on the sponsored listings results.

Let us help and do the right thing for you, WebSearch Solutions is a dedicated Search Engine Optimization SEO and Internet Marketing company that helps small to medium size businesses grow and compete globally. 

PAY PER CLICK MANAGEMENT

What exactly is pay per click advertising?

What is Google AdWords?

Why would I pay for search engine results?

Should I choose SEO over PPC, or PPC over SEO?